HR Tech SaaS
Growing organic presence in the US
Applaud had strong organic growth in the UK but was struggling to replicate it in the US. Fixing the foundations and building a content programme for US buyers changed that.
Read the case studyAll services
Internationalisation
Enter new markets with messaging that sounds local.
Expanding abroad isn’t just translating your website. Buyers in each market search differently, trust different things and expect different proof.
We work with local experts to adapt your positioning, website and campaigns for each market, so you launch with messaging that lands from day one.
What’s included
Market research
How buyers in each market search, compare and buy, who you’re up against, and which channels work there.
Localised messaging
Local experts adapt your positioning, copy and proof points so they read naturally, not like a translation.
International SEO
Local keyword research and country-specific pages, set up so the right version of your site ranks in the right country.
Regional campaigns
Email, paid and content adapted for each market, including separate versions where rules or regulations differ.
Launch plan and reporting
A clear plan for each market and reporting that shows what’s working country by country.
How it works
Research
We learn how your new market buys and who you’re competing with.
Localise
Local experts adapt your messaging, website and campaigns.
Launch and learn
We go live, measure each market and double down on what works.
Results
Work we’ve done in this area.
Ventilation specialist, England and Wales
One campaign, two sets of rules
Housing regulations differ between England and Wales, so we write separate versions of campaign emails for customers in each nation.
Questions
Do you just translate our content?
No. Translation is only part of it. We work with local experts who adapt your messaging, examples and proof points so they make sense to buyers in that market.
Which markets have you worked in?
We’ve supported growth from the UK into the US, and run campaigns that adapt to regional differences within the UK. For each new market, we bring in local expertise.
Do we need a separate website for each country?
Not always. Often a set of country-specific pages on your existing site works well. We’ll recommend the simplest setup that ranks properly in each market.
Let’s talk about internationalisation
Tell us a bit about your business and we’ll find a time for a strategy call.
Or come and see us. Open office hours run every Thursday, 1–5pm, in person at Generator Hub on Exeter Quayside or online. Book a free hour