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Communications

Know exactly what your customers hear from you, and when.

Most businesses send emails when someone remembers to. Customers get too much one month, nothing the next, and no one is quite sure what went out.

We map every message your customers receive, from first enquiry to loyal customer, then plan, write and schedule it so the right message goes out at the right time.

What’s included

  • Communication mapping

    Every email and touchpoint your customers receive, mapped in one place so you can see the gaps and overlaps.

  • 12-month email plan

    Themes, dates and audiences for the whole year, so nothing is left to the last minute.

  • Copy and design

    Every email written and designed in your brand, ready to send.

  • Segmentation and personalisation

    Audiences split by region, customer type or account manager, so each email feels personal.

  • Scheduling and previews

    Built and scheduled in your email platform, with previews for you to approve before anything goes out.

  • Reporting

    Opens, clicks and enquiries reported every month, so you can see what’s working.

Communication mapping package

A full map of your customer communications, a 12-month email plan, copy and images for each email, and scheduling in your email platform.

How it works

  1. Map

    We map what your customers receive today and where the gaps are.

  2. Plan and write

    We build a 12-month plan and write every message.

  3. Send and report

    We schedule, send and report on results every month.

Results

Work we’ve done in this area.

Ventilation specialist, South of England and Wales

A year of trade emails, personalised for every territory

A 12-month email programme to letting agents, with a personalised version of every email for each of three territory managers, audiences segmented by postcode, and separate versions where regulations differ in Wales.

Questions

Which email platforms do you work with?

We work in Mailchimp and ActiveCampaign, and can usually work in whichever platform you already use.

Do I get to approve emails before they’re sent?

Yes. You’ll see previews before anything goes out, monthly or quarterly depending on what suits you.

What does communication mapping include?

A clear picture of every message your customers receive, from enquiry to loyal customer, plus a 12-month plan to fill the gaps. It’s available as a standalone package.

Let’s talk about communications

Tell us a bit about your business and we’ll find a time for a strategy call.

Or come and see us. Open office hours run every Thursday, 1–5pm, in person at Generator Hub on Exeter Quayside or online. Book a free hour